Digital signage with Surveillance
Gansu Mobile used to face the problem of inefficiency and cost ineffective to keep information consistent and updated. Time taken to transfer information to various branches and upload to their server is incredible long. Much effort was required to make changes to advertising materials should there be any information update.
Gansu Mobile, with over 700 branches in Gansu province decided to have a centralized multimedia monitoring system to overcome the limitations of the original system.
Value of KAI Square Media to Gansu Mobile
As the new generation of information management tool, KAI Square Media provides a state-of-art multimedia electronic display network and information management system. Through wired or wireless network connection, all Gansu branches are equipped with an electronic information management system which can be remotely controlled by the Head Quarters efficiently. All broadcast information is stored in centralized servers (Head Quarters) and to be transferred via network to all branches.
According to default play list, broadcast information is to be played at a designated time on TV screens, LED displays and kiosks. KAI Square Media enables a robust content distribution control to manage time of information transfer, flow of information and content of information.
Cost Saving Achieved
Due to digitization, paperless means of propaganda gradually replace inefficient paper-based promotional materials on a large scale. This further reduces the cost of advertising, improves the consistency of a range of publicity and information dissemination in time. Hence, improvement in the overall quality of services marks and increase in customer satisfaction.
Figure 1: All advertisement and information are remotely controlled by the Head Quarters efficiently
Figure 2: Content distribution control system: manage available time of information, flow of information and content of information.